I have expertise in designing RTM, Sales Management, P&L management, Budgeting & Forecasting, Trade and Shopper Marketing, S&OP, Sales Operations and Category Planning, and leading large teams to engage effective sales and distribution channel to penetrate the brands. I have a rich and holistic experience including identifying the Nielsen research based market shares and opportunities, boarding the strategy, help designing products, packaging and placement strategy, developing trade plan, channel based route to market strategy for urban/rural markets, enabling the complete support program to engage team, business partners, trade and shoppers.